Google Maps Ranking Factors 2024: Complete Local Pack Algorithm Breakdown
Understand the science of the local pack. We break down the key ranking factors—relevance, distance, and prominence—and show you how to optimize for each to secure a permanent spot at the top of Google Maps.
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Rankings
The Local Pack Algorithm Breakdown
Google Business Profile
30-35% InfluencePrimary category selection
Additional category relevance
Keyword in business title (if natural)
Complete profile information
Products and services
Business description
Photos and posts
Q&A section
Proximity
20-25% InfluenceDistance from searcher
Address in city of search
Service area configuration
Centroid of city influence
Reviews
15-20% InfluenceReview quantity
Review velocity
Star rating
Keywords in reviews
Review recency
Owner responses
Review diversity (platforms)
On-Page/Website
10-15% InfluenceNAP on website
City name in titles/headers
Embedded Google Map
Schema markup
Mobile optimization
Local content
Citations
7-10% InfluenceCitation volume
NAP consistency
Citation quality
Industry directories
Data aggregator presence
Links
5-8% InfluenceLocal link authority
Industry-relevant links
Local sponsorships/news
Chamber of commerce
Local organization memberships
Behavioral
5-8% InfluenceClick-through rate
Click-to-call
Driving directions requests
Mobile engagement
Dwell time on GBP