What is the methodology for Map Pack ranking analysis?
The methodology involves grid-based local search position tracking across specific geographic points and keywords. This identifies ranking gaps and competitive displacement opportunities.
Our Map Pack rankings analysis uses this smart tracking method to check how well you rank. By using geospatial ranking data, we can see how your business appears across different spots in a city. This helps us spot where you might be losing ground to competitors.
Next, we take what we learn and look for local search visibility flaws. These flaws, or ranking gaps, show us where your competitors are doing better. We score these spots to see where you have the best chance to push them back.
This is called competitive displacement scoring.
Finally, we give you strategic ranking recommendations. These suggestions aim to close the gaps we found and use areas where you have a chance to shine. A thorough local SEO competitor analysis can back this up, helping you understand how to pass even the toughest rival.
Our goal is to improve your local search performance and get you noticed where it counts.