Why are tags important?
On-page tags like your Title and H1 are the strongest relevance signals you can send to search engines. If they don't explicitly state your service and location, you won't rank locally.
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Background
What this checks.
What is schema markup?
Schema is hidden code (JSON-LD) that tells Google exactly what type of business you run, your coordinates, and your accepted payment methods. It's a massive competitive advantage.
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