A growing dental group had inconsistent visibility across their 5 locations. We implemented standardized local SEO, and now all offices rank in the top 3.
5 offices
Locations optimized — all locations now consistent
+8 positions
Average rank improvement — across all locations
+40%
New patients per month — increase in new patient calls
+180 reviews
Review growth — across all 5 locations
Phoenix Family Dental (name changed for privacy) had grown from 1 to 5 locations over 8 years. Each location had been set up and managed somewhat independently, resulting in inconsistent local SEO performance.
When we ran heatmaps for each location using VitalMap, the results varied wildly. The Tempe location dominated its area, while the Gilbert location was barely visible beyond a 1-mile radius.
Each location had different GBP optimization levels
NAP inconsistencies across 100+ directory listings
Some locations had very few reviews while others had many
No standardized process for review generation
Overlapping service areas causing cannibalization
Different website page quality for each location
Multi-location SEO requires standardization without losing local relevance. We developed a systematic approach:
Created master NAP document with standardized formats
Audited and cleaned citations for all 5 locations
Implemented consistent GBP optimization across all profiles
Deployed uniform review generation system at each office
Used heatmaps to define non-overlapping service territories
Created unique, high-quality location pages for each office
Before
Position 12
After
Position 2
Before
Position 8
After
Position 1
Before
Position 15
After
Position 3
Before
Position 6
After
Position 2
Before
Position 18
After
Position 3
One key challenge was that some locations had overlapping service areas. When someone searched from Tempe, should they see the Tempe location or the nearby Mesa location?
Using heatmap data from VitalMap, we mapped each location's natural territory and optimized content accordingly. This reduced cannibalization and improved overall visibility.
Each location needs the same foundational optimization to perform.
Each location page should have unique, genuinely local content.
What works for one office may not work for another.
Make it part of the patient experience at every location.
We specialize in multi-location local SEO. Let's discuss your situation.
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