Google Business Profile Optimization Guide 2024

The Complete GBP Optimization Checklist

Use your real business name. Adding keywords violates guidelines and risks suspension.

Choose the most specific category that matches your main service. This is the most important category field.

Add secondary categories for other services you offer. You can add up to 9 additional categories.

Write a clear description of what you do. Include service areas and specialties. 750 character limit.

Set your actual opening date. Businesses with longer histories may get a slight trust boost.

Use your exact address as it appears on official documents. Consistency with citations matters.

Use a local number (not toll-free) when possible. Local numbers can signal relevance to area.

Link to your primary website. If you have location-specific pages, link to those for multi-location businesses.

If you travel to customers (service-area business), define your service areas. Don't show your address if you don't serve customers there.

List all services you offer with descriptions and pricing if applicable. Helps with relevance signals.

Add products with photos, descriptions, and prices. Shows up in product searches.

Add your full menu. Customers search for specific dishes.

This is the main image customers see. Use a high-quality image that represents your business.

Upload your business logo. It appears in various places across Google.

Add photos of your interior, exterior, team, and work. Businesses with photos get 42% more direction requests.

Short videos (30 seconds or less) can showcase your business dynamically.